The participants were divided into two groups.

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Sep 21, 2022


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*** You will reply to the threads, it must be at least 1 paragraph in length. They must be on the same page but LABELED WHOSE is WHOSE. The first paragraph should be labeled (Quinton Morgan) the other one should be labeled (Shelby Burtscher) ******In your responses to your peers, examine how your suggested applications are like or different from theirs. Also, consider how the different experiments you read about help us to get a full picture of how human memory works.
Quinton Morgan
Experiment number one was conducted to see if the autobiographical focused advertising affected customers by tying their childhood experiences with the clip. During the first week of the experiments, 107 undergraduate participants were given a list of 20 events that reminded them of events that occurred earlier in their lives as a child. All the participants were asked to do a survey that would allow them to inventory their overall experience from did happen to do happen. After a week, the participants were broken down into two groups. One was given the Disney ad and the other was given a control ad. The researchers asked that the participants positioned their minds as if they were in the ads assigned. After, both groups were given a break and then asked how the ad made them feel and to share their thoughts on what they have observed. With the information provided the ad was rated from favorable to unfavorable. At the end of the experiment the participants were asked to determine the autobiographical of what possibly influenced the makeup of the ads.
Experiment two was used to determine the false information impacted by participant’s memory of an event during their childhood. The participants were divided into two groups. First group was the experimental that was given two false advertisements describing the experience at Disney World. One advertisement stated the participants need to shake hands with Bug Bunny and the other suggested they shook hand with Ariel. The Ariel character was not a character at Disney within that time. This a perfect result of how an individual can be easily manipulated with false memories into thinking they met and shook hands with a character from Disney World in a time that didn’t host that character at the time. These autobiographical ads can be great tools to help us to make purchases of items we seen or had in the past. The thing is that we something get caught up with the time frame between past and present time when it comes to memory. These effects our false, short, and long-lost memory.
Shelby Burtscher
The article written by Sterling (1960) research how information is easier to remember when it is associated with a visual presentation. The experiments that were conducted were on how information was easier to remember after a brief exposure. The first two experiments utilized letter exposure, the third experiment would show the number of letters quickly after the initial stimuli, the fourth experiment looked at how information was lost with time, the fifth experiment looked at more exposure, the sixth experiment looked at large amounts of exposure, and the last experiment looked at order of report.
I feel as if this experiment really went into depth into covering areas of visual stimuli and memory. This type of information can be used in the real world every day since we usually use our visual capabilities to remember information. The only problem with these experiments is that everything being conducted was right in front of the participant and there were no outside factors that could be used as a distraction to see how accurate visual memorization is. In the real world we have a lot of distractions going on around us which could impact our memory very easily. The results from this study showed that the smaller amount of information showed the more accurate the participant was at reporting it back 100% of the time. The results also showed that participants had a higher success rate at remembering letters when there was a visual image associated with it.
These findings can be applied to real world learning by incorporating visual presentations into teachings so that students/professionals have an easier time remembering information. The strengths that these experiments highlight that would be important in professional discipline is that when a lot of information is being given to a person the more stimuli, they have that is related to the information the easier the time they will have recalled it later. The weaknesses show that the more information, time being passed, and less associated stimuli, the less the information will be remembered.


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