In other words, purchasing on of the jams required the shoppers to make the effort to find a particular jam on the shelves, just as they would on a typical shopping day.

Published by

Sep 21, 2022

s

Struggling with a similar assignment? Don’t know where to start? Don’t have time to work on this? Get a high-quality paper written for you from scratch – PLAGIARISM FREE, guaranteed to get you a good grade. To get started, please click on the Submit Your Instructions at the bottom of the page.

Background
Psychology teaches us that choosing, perceiving, remembering, and other cognitive activities involve complex processes that compete for limited mental resources. The human brain is an amazing thing, but even when that brain is young and working well, it can reveal its limits by slipping up in surprising ways—like forgetting a decision made a few seconds ago just a few seconds later (choice blindness). Other interesting research provides some insight into how our brain’s manage decision-making. Do you think that making a choice puts big demands on our mental processing system? One line of research suggests that it does.
Let’s examine an experiment that was conducted at a small local grocery store by Sheena Iyengar, then a graduate student at Stanford University. She set up a table for tasting jam near the front of the store. Sometimes the table had 6 types of jam; other times there were 24 types.
Details of the Study
The experiment took place in a small but popular grocery store near the Stanford University campus, south of San Francisco, California. A tasting booth was set up in the store on two consecutive typical weekends. These customers were invited “come try our Wilkin and Sons jams.” This was a variety of jam that was typically sold in the store. However, the most popular flavors of the jam (e.g., strawberry and raspberry) were not included in the tasting booth set in order to encourage people to try something new. Shoppers were given a $1 off coupon to purchase a jam. The jams were priced between $4 and $6, before discount.
At different times, the booth offered either 6 types of jam or 24 types of jam. Jam was not sold at the tasting booth. If a person wanted to buy jam, he or she had to go to the shelves, find the jam from a set of 28 flavors of the Wilkin and Sons brand, as well as other jellies and jams regularly available. In other words, purchasing on of the jams required the shoppers to make the effort to find a particular jam on the shelves, just as they would on a typical shopping day.
The two experimental conditions in this study are:
A table with 6 jars of jam
A table with 24 jars of jam
A total of 242 customers walked near the booth when there were 24 jars on the table.
A total of 260 customers walked near the booth when there were 6 jars on the table.
Which table do you think had more customers stop and taste the jam? Take a look at the results below.
60% of the 242 customers (142) stopped at the 24 jam table
40% of the 260 customers (104) stopped at the 6 jam table
More people (and a higher percentage) stopped when there were 24 jars on the table than when there were only 6 jars. This suggests that lots of choices captures our attention and draws us in. Interestingly, customers actually tasted about the same number of jams in the two conditions: usually one or two jams.
The real test in this experiment is found in the amount of jam that was sold, either on the same day or within the week that the $1-off coupon was valid.
Which table do you think sold more jam? Take a look at the results below.
Of the customers stopping at the 24 jam table, only 3% (4 customers) used the coupon to buy jam sometime in the following week.
Of the customers stopping at the 6 jam table, 30% (34 customers) used the coupons to buy jam during the following week.
Statistically, there is a very strong difference between these two outcomes.
This result is called “the paradox of choice.” You might think that more options leads to greater likelihood that you will find something you like, and consequently you will be more likely to purchase something under those conditions. But Iyengar and Lepper found the opposite. An extensive number of items seemed to shut people down, making them far less likely to make a choice to purchase one item than when their list was very limited. The researchers studied a variety of other choice objects. For example, using a very different setting, they found similar results when people were offered a large or small variety of chocolates. And they found that students were far more likely to choose to write an optional extra-credit essay when offered only 6 topics to choose from than when they were offered 30 topics.
Why would people buy fewer products when they were given more choices?
Assignment
Based on the research you just read about, describe Dr. Iyengar’s experiment with jam. First, identify the following:
What are the two hypotheses in the experiment?
What are the independent variables?
What are the dependent variables?
Next, write a short description of the methods used to run this experiment. Then, write a paragraph analyzing the results. Spend time answering the question, “Why would people buy fewer products when they were given more choices?” Use your understanding of psychology and decision-making, as well as examples from your own life, to support your argument in explaining the paradox of choice.
RUBRIC
Correctly identifies the hypotheses of Dr. Iyengar’s experiment
Correctly identifies the IV of Dr. Iyengar’s experiment
Correctly identifies the DV of Dr. Iyengar’s experiment
Summarizes the methods used in the experiment and how it was executed. Correctly summarizes results.
Examines WHY having more choices would lead to fewer people buying it. Supports argument with evidence.

n

Need Writing Help? Our writing specialists are here 24/7, every day of the year, ready to support you! Instantly chat with an online tutor below or click here to submit your paper instructions to the writing team.

More than just an assignment.

GET THE GRADES YOU DESERVE | A OR A- GUARANTEED
NO MORE SLEEPLESS NIGHTS DOING RESEARCH
NO MORE LATE POINTS DEDUCTIONS 
GET A QUALITY PAPER SENT TO YOUR EMAIL
GET GOOD GRADES ON YOUR ASSIGNMENTS
Explore Now →

Who is this homework service for?

* If you are having a really hard class and want to get through it, then this is for you.

* If you have a medical emergency or someone close to you has a medical emergency and you don’t think you’ll be able to turn your assignment on time, this is definitely a service you could use.

* You can use us if you are having a tough Professor who won’t give you the grades you deserve.

* If you have a tight work schedule and you are getting points deducted for not submitting assignments on time.

* English might not be your first language and you feel like you are being left behind in class because of it.

* If you have a large project coming up and don’t think you have enough time to get it done well, definitely reach out to us.

TALK TO SUPPORT
{

Super stoked you are checking us out! We would like to help you with your assignment. We just need a few things from you:

* The full assignment instructions as they appear on your school account.

* If a Rubric is present, make sure to attach it.

* Any relevant weekly readings or learning resources.

* Include any special announcements or emails you might have gotten from your Professor regarding your assignment.

* Any templates or additional files required to complete the assignment.

If your assignment is somewhat complex and you need to explain it, please don’t hesitate to reach out to me via live chat. 

 

FAQ

Frequently asked questions

How soon can I get my paper done?

It depends with your deadline. If you need your paper completed in 3 hours, we will deliver it in that time. All you need to do is indicate your deadline in our custom order page here. Alternatively, if you are sending us your instructions via email, please be sure to indicate your deadline.

Will it be completely original? I don't want to be caught in a case of Academic Integrity Violation.

We are as paranoid as you are. Maybe even more! And we understand that the greatest sin you can commit in your academic journey is plagiarizing your academic work. To that end, we have made sure that we check and double-check our papers using high quality plagiarism detection tools such as SafeAssign and Turnitin before submitting the paper to you.

Who is my writer? Is he/she a native English Speaker?

All our writers are native English Speakers. That is not to say that ESL writers are not good, we just prefer hiring native writers because we want the very best people working on your paper. This might mean paying a little bit more for your paper as opposed to when you pay a foreign company whose writers are non-native English Speakers.

What if I need revisions? Will your charge additional for this?

Of course not! If you do happen to require a revision on your paper, our team will handle it for you free of charge. Matter of fact, we won’t rest till you are happy with your paper. So, ask for as many revisions as you need, it’s completely FREE!

Will you give me my money back if I don't like my paper?

We have very few instances where we delivered a paper that a client didn’t fall in love with. But if it so happens that you don’t like your paper for any reason whatsoever, we’ll refund your money back no questions asked.

I have more assignments after this, can you help me with those too?

Of course! And what’s even better is that we can reserve a writer permanently to work on your entire class. This comes in handy for projects which build up on each other and where you need just one writer, one writing style.

I got my order information wrong, can I change that?

Yes you can. Just reach out to our support team via email (support@essaynook.com) or live chat here and they’ll help you change the instructions.

Can I place an order via email instead of going through the order page?

Yes you can. Email Anna at anna@essaynook.com, she’s in charge of our sales team. Alternatively, you can talk to our Live Chat team here and request to speak to Anna.

Trusted by Thousands of Students

Delivering quality assignments since 2007

%d bloggers like this: