The questions are:
1. Describe the CSD industry and its trends (use the Porter and PESTLE)
2. Select Pepsi or Coca Cola and Describe its strengths and weaknesses (Use the internal factor framework)
3. Select Pepsi or Coca Cola and tell me what you would do to take the lead in this changing market (Connect to the Unique Value)
You can only use the data in the case and your own knowledge of the industry.
Please, use the concepts we have seen in class to justify your decisions.
Don’t forget to include your sources with links.
The questions are: 1. Describe the CSD industry and its trends (use the Porter
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The questions are:
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