Prior to beginning work on this assignment, read Chapter 4: On-Site SEO and Chap

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Jul 26, 2022


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Prior to beginning work on this assignment, read Chapter 4: On-Site SEO and Chapter 5: Off-Site SEO from your textbook. Also, sign in to Google AdWord (Links to an external site.) using your Gmail account.
Keyword mapping plays an important role in the way search engines like Google present their search results. A successful website will take advantage of this by using strategic keywords for its webpages. For this assignment, you will analyze the keyword mapping of ASI Accurate Partitions (Links to an external site.), manufacturer of restroom partitions.
Part 1: On-Site SEO
Carefully browse the website for ASI Accurate Partitions (Links to an external site.). Once you are familiar with the website and its categories, perform keyword mapping for the homepage and for one category page, based on the categories presented by the website (look at Figure 4.2.4 for a sample).
Next, research appropriate keywords for this site using Google Ads Keyword Planner. To use Google’s Keyword Planner, sign in to (Links to an external site.) using your Gmail account and following the steps in the Google Keyword Planner Job Aid Download Google Keyword Planner Job Aid.
Summarize your keyword searches in a table. Then, discuss the trade-off between volume and relevance when choosing keywords. Provide your rationale. (Two-page minimum.)
Part 2: Off-Site SEO
Prior to beginning work on this part, watch the video located on The 10 Types of Content That Work Best for SEO—Whiteboard Friday (Links to an external site.) blog post and carefully read through the section on “10 Content Formats That Appeared Regularly Atop Google.”
Discuss two types of content that would be useful for the ASI Accurate Partitions company to create to help with its SEO. Provide your rationale. (One-page minimum.)
Find 10 websites from which ASI Accurate Partitions should try to get a backlink. Include the URL for each of those websites along with a paragraph on the nature of the website and an explanation for how it provides an effective off-site SEO. (Two-page minimum.)
In your paper,
Generate OR Develop keyword mapping for the homepage and for one category page, based on the categories presented by the website.
Summarize keyword research within Google’s Keyword Planner using a table.
Analyze the trade-off between volume and relevance when choosing keywords.
Recommend two types of content that would be useful for ASI Accurate Partitions to create to help with its SEO. Provide your rationale.
List 10 websites from which ASI Accurate Partitions should try to get a backlink, noting the URL for each website.
Explain how each of the ten websites could provide an effective off-site SEO for ASI Accurate Partitions.
The Search Engine Optimization paper
Must be six to eight double-spaced pages in length (not including title and references pages) and formatted according to APA Style (Links to an external site.) as outlined in the Writing Center’s APA Formatting for Microsoft Word (Links to an external site.) resource.
Must include a separate title page with the following:
Title of paper in bold font
Space should appear between the title and the rest of the information on the title page.
Student’s name
Name of institution (The University of Arizona Global Campus)
Course name and number
Instructor’s name
Due date
Must utilize academic voice. See the Academic Voice (Links to an external site.) resource for additional guidance.
Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
For assistance on writing Introductions & Conclusions (Links to an external site.) and Writing a Thesis Statement (Links to an external site.), refer to the Writing Center resources.
Must use at least one credible source in addition to the course text.
The Scholarly, Peer-Reviewed, and Other Credible Sources (Links to an external site.) table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source.
Must document any information used from sources in APA Style as outlined in the Writing Center’s APA: Citing Within Your Paper (Links to an external site.) guide.


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